Playboy magazine, launched by Hugh Hefner, about the lives and entertainment of American men, joins Naughty Badger Mania (NFT). While the company previously made collectible Playboy keys that fans could use to gain access to the mansion, Playboy now plans to offer collectibles in the form of cryptocurrency.
Playboy – Brand Manager: Oilmen offer huge business opportunities
Sixty-six years ago, Hugh Hefner’s Playboy magazine set the world on fire with a new kind of entertainment dedicated to men and open sexuality. The magazine has been in print for decades, but these days most of Playboy’s content is produced online or for movies.
Playboy magazine has a long history of publishing lifestyle and entertainment media for men.
It seems Playboy has picked up on the craze of Non-Discriminatory Tokenization (NFT) and wants in on the action. According to sources, the company is working with NFT auction house Nifty Gateway and plans to showcase the new NFTs alongside original works printed in the past.
Rachel Webber, Playboy’s brand manager, recently explained that NFTs offer many opportunities. We see the digital asset revolution as a huge business opportunity, Webber said in an interview this week. We see huge growth potential in integrating tokens into our street business, live experiences and events, and creating a social token economy through our talent network.
Playboy has explored crypto-currency concepts in the past
This isn’t the first time Playboy has played in the blockchain space, as the company tried to integrate cryptocurrency support a few years ago. Playboy has reportedly partnered with a Canadian company called Global Blockchain Technologies.
Playboy then said it was developing an online payment wallet that would support a range of cryptocurrencies for the company’s online media, digital and casual gaming operations. The subsidiary Playboy.tv would be the first to integrate a digital portfolio. However, everything changed when the deal between Playboy and Global Blockchain Technologies fell apart and ended in a lawsuit.
The American producer of lifestyle content for men said this week that he plans to exhibit some of his artwork and photo archives at Nifty Gateway. In addition, Playboy joins a host of companies that have jumped on the NFT bandwagon, including Time Magazine, Quartz, Topps, The Associated Press, Taco Bell, The New York Times and Funko.
What do you think of Playboy’s entry into the NFT game? Let us know what you think in the comments below.
Tags in this story
Associated Press NFT, Entertainment Magazine, Funko Pop, Men’s Lifestyle, Nft, NFT Auction House, Nifty Gateway, Unreadable Token, NYT NFT, Playboy, Playboy Magazine, Playboy NFT, Playboy Friends, Quartz, Time, Topps
Photo credit: Shutterstock, Pixabay, Wiki Commons, Playboy,
Denial: This article is for information only. It is not a direct offer or invitation to buy or sell, nor is it a recommendation or endorsement of a product, service or company. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author shall be liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services referred to in this article.